Analytics Automation Issues
The conversation dives into the growing influence of automation and AI in digital analytics tools, highlighting concerns about the quality of insights generated. While features like GA4's question-suggestion can simplify reporting for newcomers, they risk leading users to rely on superficial data rather than meaningful analysis. The discussion also touches on the challenges faced by smaller companies in conducting statistically significant tests, emphasizing the need for a more thoughtful approach to experimentation.In this clip
From this podcast
No Hacks
CRAP and CARE in Web Analytics with Mikko Piippo
Related Questions