European Analytics Tools
The discussion highlights the importance of privacy in analytics, particularly for clients in the public sector who prefer European tools like Pivicpro and Matomo. These options not only store data within the EU but also offer simpler functionalities compared to GA4, making them suitable for many marketers. While Matomo's performance can lag with high traffic, it retains the familiar structure of traditional web analytics, appealing to those seeking straightforward reporting.In this clip
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No Hacks
CRAP and CARE in Web Analytics with Mikko Piippo
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