Analytics Tool Choices
Mikko discusses the evolution of analytics tools, highlighting the benefits of Pivic Pro and Matomo, especially for privacy-conscious businesses. He emphasizes that while GA4 is often preferred for e-commerce due to its integration with the Google Stack, smaller B2B companies might find Matomo or Pivic Pro more suitable for their limited traffic needs. The conversation also touches on the challenges posed by Google's frequent changes to its services.In this clip
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