DTC vs. B2B Insights
Jason discusses the surge in attention towards DTC brands, attributing it to a decade of excess liquidity and a dramatic increase in e-commerce during the pandemic. He highlights how this shift has created a unique environment where investors are eager for yield, particularly in the rapidly expanding online marketplace. The conversation emphasizes the importance of cross-pollination between DTC and B2B experiences to stay relevant and innovative in the industry.In this clip
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Why DTC Needs B2B eCommerce with Jason Greenwood
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