B2B and DTC Insights
Jason emphasizes the importance of cross-pollination between B2B and DTC strategies, highlighting how B2B can adopt more personalized, conversational approaches. He points out that while DTC has historically relied on ad tech to communicate, there's a growing recognition of the value in genuine customer interactions. Slobodan adds that B2B tech and SaaS should learn from DTC's customer engagement tactics, reminding us that at the core, both audiences are made up of humans.In this clip
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Why DTC Needs B2B eCommerce with Jason Greenwood
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