App Adoption Insights
Understanding app adoption rates can provide valuable insights into potential revenue. A small segment of engaged users, such as those on email and SMS lists, can lead to significant contributions—up to 21% of total revenue—by encouraging frequent purchases. The discussion also touches on the controversial practice of brands like Adidas requiring app downloads for basic product information, raising questions about user expectations and engagement strategies.In this clip
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Should You Invest in a Mobile App with Neal Goyal
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