Targeted Marketing Strategies
Kasey emphasizes the power of hyper segmentation for large brands, highlighting the need for a substantial email list and marketing team to effectively implement this strategy. For smaller brands, however, focusing on basic segmentation based on engagement is more practical, as the effort may not yield significant revenue increases. Slobodan raises a crucial point about the potential risks of concentrating too much effort on a narrow audience, suggesting a balanced approach is essential.In this clip
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No Hacks
The Case of Hypersegmentation in Email with Kasey Luck
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