Email Marketing Trends
Kasey highlights the rising importance of transactional emails, likening their potential to that of SMS marketing from previous years. By branding these emails effectively and ensuring they contribute to an omnichannel experience, brands can engage customers meaningfully. Additionally, Kasey discusses the exciting possibilities of interactivity in emails, noting the challenges and opportunities that come with it.In this clip
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No Hacks
The Case of Hypersegmentation in Email with Kasey Luck
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