Product-Led SEO
The discussion centers around the evolving nature of search, emphasizing a shift from traditional keyword-focused SEO to a product-led approach. Eli highlights the importance of understanding user acquisition channels and suggests that not all companies should invest in SEO. Instead, he advocates for a realistic assessment of market fit and user needs, urging businesses to focus on creating products that meet demand rather than solely optimizing for search engines.In this clip
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Product-Led SEO with Eli Schwartz
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