Search Engine Dynamics
The conversation delves into the evolving landscape of search engines, highlighting how platforms like Facebook and TikTok are reshaping user behavior. Eli points out that despite Google's dominance, users must actively choose it over pre-installed alternatives like Bing. There's speculation on whether major companies, such as Apple, might eventually pivot away from Google and leverage their own search capabilities for advertising revenue.In this clip
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No Hacks
Product-Led SEO with Eli Schwartz
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