Proving Digital Effectiveness
Digital effectiveness often remains invisible, leading to repeated mistakes in optimization. It's essential to validate the performance of your website and ads on actual devices that users will use, rather than relying on assumptions. Building a "golden Goose" list of devices can help ensure that you’re accurately testing user experiences, even if you need to borrow devices from friends or family.In this clip
From this podcast
No Hacks
What's Wrong with Everything with Craig Sullivan
Related Questions
How do you really understand your users when building a web application, as discussed in the episode 851: Ryan Montgomery | The Hacker Who Hunts Child Predators Part One and the clip User Insights Unleashed, as well as in episode #145 - Startup School Week 4 Recap - Kat Mañalac and Gustaf Alströmer, including the clip Optimizing User Experience?
What can we learn from user testing in the episode What's Wrong with Everything with Craig Sullivan and the clip Conversion Roadblocks as well as in the episode Do This Instead of Random Testing With Andra Baragan and the clip Purposeful Testing?