Executive Buy-In Strategies
Jeremy shares valuable insights on how CROs in large organizations can secure executive buy-in for customer journey mapping and research initiatives. He discusses two distinct approaches: aligning stakeholders for comprehensive budget approval or leveraging smaller, less sensitive projects as proof of concept. Both strategies emphasize the importance of adapting to the unique dynamics of enterprise environments while demonstrating the tangible value of customer insights.In this clip
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Optimizing the Customer Journey With Jeremy Epperson
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