Experimentation Insights

Slobodan emphasizes the often-overlooked role of customer support in generating ideas for experimentation, highlighting the need for input from all levels of an organization. He contrasts the experimental culture of companies like Booking.com with the challenges faced by e-commerce businesses, where immediate results are prioritized over exploration. Luka adds to the discussion by questioning why product-led companies embrace experimentation more readily than others, hinting at inherent barriers that may exist in different business models.