Understanding Zero Party Data
Zero party data emerges from the necessity for consent-based marketing, particularly in light of rising privacy regulations like GDPR and CCPA. As advertising costs soar, marketers are realizing the value of understanding their customers deeply, shifting from guesswork to informed strategies. The conversation highlights a growing awareness of zero party data's importance in crafting effective marketing plans amidst increasing competition and digital transformation.In this clip
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Collecting Zero Party Data To Personalize Customer Journey With Jon Ivanco
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