Timing in Sales
Jon emphasizes that the timing of customer interactions is crucial for online sales, suggesting that impulse purchases often occur when customers are in a relaxed state, such as after a few drinks. He challenges conventional email marketing practices, advocating for brands to experiment with sending engaging emails during late-night hours to capture attention. The conversation reveals that understanding the customer journey is more complex than it seems, often hindered by misaligned touchpoints and missed opportunities for engagement.In this clip
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No Hacks
Collecting Zero Party Data To Personalize Customer Journey With Jon Ivanco
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