Revenue vs. Retention
Revenue can often be misleading, as high sales during events like Black Friday may not guarantee long-term profitability if customers don't return. It's essential for businesses to balance both customer acquisition and retention, as relying solely on new customers can lead to unsustainable practices. The conversation around acquisition versus retention is akin to choosing between essential body parts—both are necessary for a thriving business.In this clip
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No Hacks
Using First Party Data to Drive Customer Retention with Juliana Jackson
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