Mindset Shift
Jon shares his mission to transform online experiences by equipping e-commerce managers with a data-driven approach to conversion optimization. He emphasizes the importance of shifting mindsets to eliminate bad practices, offering concrete case studies to provoke thought and inspire change. The goal is for readers to have a visceral reaction to the material, leading them to reconsider their strategies and behaviors in the digital landscape.In this clip
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No Hacks
Reviewing Jon MacDonald’s Opting In To Optimization
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