Competitive Copycatting
Many brands fall into the trap of imitating larger competitors, believing that what works for them will work for everyone. However, this approach can lead to misguided strategies, as different brands often have unique goals and target audiences. It's crucial to understand the context behind a competitor's actions, as they may be experimenting with tactics that don't align with your brand's objectives.In this clip
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No Hacks
Reviewing Jon MacDonald’s Opting In To Optimization
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