Interstitial Insights

Slobodan discusses the nuances of interstitials, emphasizing that while some forms are acceptable—like age verification and cookie notices—intrusive interstitials can negatively impact user experience and search rankings. Kathryn highlights that Google maintains its stance on interstitials as a ranking factor, stressing the importance of seamless user flow from search results to content. The conversation underscores the evolving landscape of web standards and user engagement.