Future of Marketing
Companies are recognizing the power of email marketing as a stable, controllable asset, unlike social media platforms that can change at any moment. Both Slobodan and Katherine emphasize the importance of zero party data for creating personalized offers, as consumers increasingly prefer direct and intentional communication. With third-party cookies on the verge of disappearing, understanding and collecting first-party data becomes essential for future-proof marketing strategies.In this clip
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No Hacks
Can Privacy and Personalization Co-exist? A Deep Dive Into Zero Party Data
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