Optimize for Your Audience
Discover the importance of tailored website optimization by challenging conventional best practices. Kathryn highlights a case study where adding a Facebook login distracted users, leading to fewer conversions. Slobodan emphasizes the necessity of conducting heuristic evaluations, quantitative research, and qualitative research to identify and address user issues effectively. Always remember, optimization should be audience-specific for the best results.In this clip
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No Hacks
Improve Your Conversion Rate With Conversion Research Part 2
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