AI in User Research
Slobodan emphasizes the importance of ensuring that tools and processes function independently of AI before integrating it, warning against contributing to confusion with synthetic user research. Els highlights a significant shift towards targeted surveys that provide valuable insights into user behavior, making qualitative research more accessible and effective. However, both caution that the ease of these tools can lead to faster mistakes if used incorrectly.In this clip
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No Hacks
Understanding User Research: Surveys, Myths, and the Role of AI with Els Aerts
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