No Winging It
Understanding the fundamentals of user research is crucial; diving in without a solid background can lead to disastrous results. Resources like the Nielsen Norman Group and classic books on the subject provide valuable insights. Emphasizing a no hacks approach, investing time in learning the process ensures better outcomes and effective communication with users.In this clip
From this podcast

No Hacks
Understanding User Research: Surveys, Myths, and the Role of AI with Els Aerts
Related Questions
What can we learn from user testing based on the episode Understanding User Research: Surveys, Myths, and the Role of AI with Els Aerts and the clip Survey Insights?
What can we learn from user testing in the episode Laura Martini: So your boss doesn't believe in design research and the clip Quantitative Research Insights from the episode Combining Qualitative and Quantitative Research with Helen Willmot and Simon Clark and the clip Analyzing Checkout Issues?
How do you really understand your users when building a web application, as discussed in the episode 851: Ryan Montgomery | The Hacker Who Hunts Child Predators Part One and the clip User Insights Unleashed, as well as in episode #145 - Startup School Week 4 Recap - Kat Mañalac and Gustaf Alströmer, including the clip Optimizing User Experience?