Bias in User Research
Acknowledging bias is the first step in user research, as it's impossible to eliminate entirely. Emphasizing personal happiness, the discussion encourages pursuing as many career experiments as desired. The value of moderated versus unmoderated studies is explored, highlighting that unmoderated sessions are beneficial for capturing authentic user thoughts, while surveys remain a quick and cost-effective method for gathering insights.In this clip
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No Hacks
Understanding User Research: Surveys, Myths, and the Role of AI with Els Aerts
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