Email Testing Insights
Testing in email marketing is gaining traction, yet it often lacks the rigor seen in traditional conversion rate optimization. It's crucial to understand why tests fail, as external factors and implementation issues can skew results. Additionally, the notion of a universal best time to send emails is debunked; optimal timing varies by brand and should be informed by specific traffic and order data.In this clip
From this podcast
No Hacks
Segmentation 101: Demystifying Email Marketing Myths with Tara Dinoski
Related Questions