Email Marketing Insights
Slobodan emphasizes the importance of not making assumptions about email engagement timing and encourages testing to find what truly works. Tara highlights the need for integration between email marketing and other channels, pointing out that a lack of this can silently hinder revenue. She also discusses the potential of engaging unsubscribed users who are still active on-site, showcasing a strategic approach to retention.In this clip
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Segmentation 101: Demystifying Email Marketing Myths with Tara Dinoski
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