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Published Sep 28, 2021

How To Run a Google Tag Manager Audit With Neal Cole

Explore the critical role and best practices of Google Tag Manager with expert Neal Cole, who delves into the importance of detailed documentation, version control, and optimized data layers for enhancing data accuracy, conducting effective audits, and adapting to privacy changes for businesses.
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Episode Highlights

  • GTM Necessity

    , an optimization consultant, emphasizes the necessity of using Google Tag Manager (GTM) for businesses in 2021. He highlights its ability to centralize script management, which speeds up websites and simplifies the addition of marketing tags without developer intervention 1. Neal also points out the importance of ensuring GTM is functioning correctly, especially with the increasing privacy measures in browsers like Firefox and Safari 2.

    There's a real community around Google Tag Manager that you'd be silly not to want to get involved in.

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    He advises setting up Google Analytics 4 alongside GTM to adapt to the evolving cookie environment 2.

       

    Community Support

    The Google Tag Manager community offers extensive resources and support, enhancing its utility for users. recommends using GTM's preview mode for debugging, which now retains event information across page transitions, making it more efficient 3. He also utilizes Google Chrome's developer tools to test scripts and ensure data is correctly sent to Google Analytics.

    It's amazing how many times you find that you've made a change and that all of a sudden the data stops going to GA or it goes to the wrong property.

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    Neal reassures users that GTM prevents the publication of scripts with syntax errors, reducing the risk of breaking a website 3.

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