Published Dec 21, 2021

2022 Predictions: 5 Experts Share What Marketers Should Focus On

Five experts delve into 2022's marketing landscape, urging a return to e-commerce fundamentals, emphasizing customer-centric strategies, and adapting to evolving marketing trends such as Core Web Vitals and transparency. Key insights from Jason Barnard and Tomek Rudzki highlight the importance of SEO elements like entities, EAT, and technical SEO for brand visibility and content effectiveness.

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2022 Predictions: 5 Experts Share What Marketers Should Focus On

Topics covered

Popular Clips

Marketing Trends Unveiled

Back to Basics

Entities and EAT

Customer-Centric Optimization

Selling with Purpose

Brand SERPs and Indexing

Marketing's New Era

Brand SERP Insights

Back to Basics

Technical SEO Insights

Storytelling and Strategy

Marketing in 2022

E-Commerce Evolution

Episode Highlights

E-commerce Focus

Marketing Trends

SEO Strategies

Related Episodes

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2024 E-commerce Trends with Linda Bustos

Three Things We Gave a **** About in 2021

[SHORT] What Skills Will Marketers Need to Stay Ahead in the Future with Jindrich Faborsky

Why Copywriting is the #1 Skill to Learn in 2021

Incorporating E-A-T in Your Content Strategy

Marketing Hacks and Why You Should Avoid Them

Product-Led SEO with Eli Schwartz

How to Prioritize the Right SEO Efforts With Maeva Cifuentes

Email Marketing in a Privacy-oriented World With Adam Kitchen

How To Make Your Website Better

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[SHORT] Research Tips for Marketers and Product Builders with Brendan McNulty

What Does Mobile-First Mean in 2021?

Optimizing Customer Experience with Will Laurenson

2022 Predictions: 5 Experts Share What Marketers Should Focus On

Topics covered

Popular Clips

Episode Highlights

E-commerce FocusIn this episode, experts emphasize the importance of returning to fundamental practices in e-commerce and marketing for 2022. They highlight the need for customer-centric strategies and the significance of understanding consumer behavior to optimize business growth.

E-commerce Focus

Marketing TrendsCore Web Vitals and transparency are transforming the marketing landscape, emphasizing the need for performance optimization and authentic engagement. These trends highlight the evolving expectations of both search engines and consumers, urging marketers to adapt swiftly.

Marketing Trends

SEO StrategiesJason Barnard and Tomek Rudzki explore the evolving landscape of SEO, emphasizing the importance of entities, EAT, and technical SEO. They discuss how these elements are crucial for enhancing brand visibility and ensuring effective content indexing.

SEO Strategies

Related Episodes