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Published Nov 8, 2022

Content at Scale With Nick Jordan

Nick Jordan, CEO of Content Distribution, unpacks the evolving landscape of SEO by highlighting the significance of technical SEO, user engagement metrics, and innovative content strategies needed to thrive in digital spaces, emphasizing the power of high-quality content over outdated SEO myths.
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  • Technical SEO

    Technical SEO plays a crucial role in enhancing site performance and ranking potential, especially when content is already established. emphasizes the importance of addressing technical issues like Google search console layers, site speed, and site structure to improve accessibility and ranking 1. He notes that while technical SEO is vital, it should not overshadow the importance of quality content. agrees, stating, "There's no optimizing terrible content. There's no technical SEO." 2

       

    Content Scale

    As content volumes increase, the role of technical SEO becomes more critical in ensuring efficiency and scalability. shares his frustration with the perception of SEO as an art rather than a science, which can lead to skepticism about its effectiveness 3. He argues that a well-planned content strategy, like using Cluster AI, can streamline content creation and eliminate variability. "You dump it into Cluster AI, and what you get back is a list of every single topic that you'll go on to create," he explains 4.

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