Redefining Success
Jonathan discusses how traditional media companies spend exorbitantly on subscriber acquisition, often giving away subscriptions to recoup costs through advertising. In contrast, his approach allows subscribers to choose a nonprofit to receive their subscription fee, fostering a deeper connection to social causes while redefining the idea of success in media. This innovative model not only saves resources but also aligns individual interests with the greater good.In this clip
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On Being with Krista Tippett
Jonathan Greenblatt — The Business of Doing Good
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