Published Sep 20, 2018

[Unedited] Seth Godin with Krista Tippett

Krista Tippett engages with Seth Godin in a thought-provoking dialogue on the shift from traditional marketing to personalized strategies that prioritize human connection and the power of modern tribes. Emphasizing authentic influence, innovation, and resilience, Godin offers insights into embracing technology, art, and vulnerability to foster personal growth and societal change.
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Episode Highlights

  • Rethinking Art

    Seth Godin challenges traditional notions of art by expanding its definition beyond conventional boundaries. He argues that art is not just about fine portraiture or museum exhibits but about having something meaningful to say. Godin cites examples like Steve Jobs and community-driven projects as forms of art, emphasizing that true art involves risk and innovation, not merely following a manual 1. This broader perspective allows for a more inclusive understanding of who can be considered an artist today 2.

    It's easy to keep track of what art is by what it's not right. It's not following a manual, reading a dummy's book, looking for a map.

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    Krista Tippett notes that this expanded view of art connects impact and beauty, showing art as a driver in practical endeavors 2.

       

    Innovation as Art

    Innovation, according to Seth Godin, can be seen as a form of art when it involves originality and impact. He highlights the importance of discernment, the ability to differentiate between good and bad ideas, as a crucial skill for creators 3. Godin uses the concept of hubris, often viewed negatively, as a positive force that empowers individuals to stand up and lead with conviction 4.

    Hubris is a good thing. That what we need, are people who will stand up with the support of their peers and their tribe and say, we should do this.

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    This approach encourages creators to embrace their unique perspectives and contribute meaningfully to society, challenging the status quo and traditional narratives 4.

       

    Digital Age Artists

    In the digital age, Seth Godin sees technology as a tool that enables new forms of art and artists. He exemplifies this by discussing his unconventional use of technology, such as writing over 4000 blog posts and reaching audiences without traditional marketing strategies 5. Godin critiques the outdated educational systems that stifle creativity and innovation, advocating for a shift towards more collaborative and creative learning environments 6.

    Those ideas we used to play with are more important than ever. And that cog, like, obedience that we taught you in second grade and fifth grade and 10th grade, the stuff that Mike Rose has written so eloquently about, that stuff we don't think is valuable anymore.

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    This perspective highlights the potential of digital technology to democratize art and education, allowing more people to express their creativity and challenge traditional norms 6.

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