Retargeting Strategies
Utilize retargeting to reach individuals who visited your opt-in page but did not complete the action. Just because someone didn't opt in doesn't mean they lack interest; distractions can easily derail potential leads. By creating a custom audience that excludes those who reached the thank you page, you can effectively guide prospects further down your sales funnel.In this clip
From this podcast

Online Marketing Made Easy with Amy Porterfield
#117: The Lowdown on Facebook Ad Retargeting
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