#28: 7 Steps to a Profitable Facebook Marketing Plan

Email Series

Amy Porterfield emphasizes the importance of crafting an email series that effectively converts leads into paying customers. She suggests starting with an email that delivers the promised content, followed by a follow-up to ensure engagement with the giveaway. Amy explains, "You want to encourage them to actually do something with that giveaway that you've provided" 1. The series should also include a value-add email that teaches something new while subtly promoting your offer 2.

   

Value Emails

Value-driven emails are crucial for maintaining engagement and moving leads through the marketing funnel. Amy advises including a "got questions" email to address potential objections and provide clarity 2. She also highlights the power of emotional engagement, asking questions that evoke responses and drive interaction on platforms like Facebook 3.

I really wanted to know what people had to say about this $5,000 extra a month. I was pleasantly surprised at how many people actually engaged with me.

--- Amy Porterfield

This strategy not only boosts engagement but also strengthens the connection with your audience.

   

Conversion Emails

Final conversion emails are designed to create urgency and address last-minute objections. Amy recommends the "now's the time" email, which uses scarcity tactics to prompt immediate action 2. She notes, "You need to create scarcity, like real scarcity, meaning you take a discount code away" 2. Additionally, these emails should link back to the sales page, ensuring that leads have all the information needed to make a purchase decision 4.