#58: Facebook Q & A with Amy

Sales Funnels

Amy Porterfield emphasizes the importance of integrating Facebook ads into a broader social media sales funnel. She explains that Facebook ads should not be used in isolation but as part of a system that converts followers into email subscribers and eventually paying clients 1. Amy advises against using Facebook ads that lead directly to sales pages unless it's for retargeting purposes. Instead, she suggests offering free, valuable content to build relationships and drive email sign-ups 2.

I would never, ever encourage you to use Facebook ads if they're costing you more money than they're making you.

--- Amy Porterfield

This approach ensures that the investment in ads is justified by the revenue generated through the sales funnel.

   

Boosting vs. Ads

Amy discusses the limitations of boosting Facebook posts compared to running full ad campaigns. She notes that while boosting can increase visibility, it is not the most effective use of marketing dollars 1. Instead, Amy recommends investing in ads that drive users to sign up for lead magnets, as this creates a more meaningful engagement through email marketing 3.

If you want to get a little bit more sophisticated with your Facebook marketing, boosted posts are limited.

--- Amy Porterfield

This strategy allows for better targeting and conversion, ultimately turning Facebook fans into paying clients.