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Published Oct 24, 2018

#17: 7 Facebook Changes That Affect Your Business Today

Amy Porterfield dives into Facebook's transformative updates, including algorithm shifts, contest rules, and advertising enhancements, providing actionable strategies to boost engagement and expand reach for businesses. Learn how to harness new features like story bumping, lookalike audiences, and strategic hashtag use to maximize your marketing impact.
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  • Algorithm Changes

    Facebook's newsfeed algorithm has undergone significant changes, impacting how posts are prioritized and displayed. explains that Facebook now emphasizes high-quality content, determined by factors such as timeliness, trustworthiness, and genuine interest from users 1. To boost engagement, she suggests ensuring your page profile is complete and overlaps with high-quality pages, which can increase the likelihood of your posts appearing in the newsfeed 2.

    Facebook has gotten better at sharing details on the factors that determine if a post is quality enough to make it into the newsfeed.

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    These changes encourage marketers to focus on creating valuable content that resonates with their audience.

       

    Story Bumping

    Story bumping and last actor are two new features that enhance post visibility on Facebook. Story bumping allows posts with ongoing engagement to reappear at the top of the newsfeed, even if initially missed by users 3. highlights the importance of these features in ensuring that engaging content receives the attention it deserves.

    With story bumping, your post has the chance to be seen by more people that are genuinely interested in what you have to say.

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    These updates provide marketers with new opportunities to reach their audience, emphasizing the need for consistent and engaging content.

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