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Published Aug 20, 2021

#332: What Kind Of Course Is Best For Your Business

Amy Porterfield delves into the nuances of digital course creation, sharing strategies like pre-selling and real-life feedback, while highlighting success stories of entrepreneurs who transformed their businesses using tailored course types such as Signature, Spotlight, and Starter.
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  • Rhea's Success

    Rhea Reid's journey from hobbyist to professional photographer exemplifies the power of a Signature Course. She transitioned from one-on-one sessions to creating a comprehensive digital course, "From Hobbyist to Pro," which has enrolled over 40 students and generated over $30,000. Rhea's course offers a roadmap for photographers to build a successful business, allowing her to focus on in-depth content and community building.

    Having digital products as an entrepreneur or coach is extremely important right now. This is the time for self-education, and a digital product is a perfect way to teach without having to show up in person every time.

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    Her success underscores the importance of valuable digital products in scaling a business and reaching a wider audience 1 2.

       

    Claire's Story

    Claire de Roy's Spotlight Course in interior design showcases the effectiveness of niche-focused courses. Her course, "Sketchup for Interior Design," was pre-sold to validate demand and has since generated significant revenue, including $36,000 from a pre-sale and $500,000 in total. Claire's approach highlights the importance of listening to audience needs and leveraging existing skills to create impactful educational content.

    You have to push past your fears to achieve the things you want.

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    Her story illustrates how pre-selling can confirm market interest and set the stage for a successful course launch 3 4.

       

    Louisa's Approach

    Louisa Deasye effectively uses a Starter Course to engage her audience and prepare them for her larger offerings. Her course, "30 Day Journaling for Memoir," serves as an entry point for students, providing daily writing prompts and reflective tools. This approach not only generates initial revenue but also helps students determine their commitment to the subject before advancing to her Signature Course.

    The starter course actually kind of sets the rules for are you really ready for something bigger?

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    Louisa's strategy demonstrates how a Starter Course can build a foundation for deeper engagement and higher-value offerings 5 6.

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