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Published Aug 20, 2021

#332: What Kind Of Course Is Best For Your Business

Amy Porterfield delves into the nuances of digital course creation, sharing strategies like pre-selling and real-life feedback, while highlighting success stories of entrepreneurs who transformed their businesses using tailored course types such as Signature, Spotlight, and Starter.
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  • Signature Course

    A Signature Course offers a comprehensive system designed to achieve a complete transformation, as illustrated by through the success story of . Raya, a former corporate employee turned photographer, created her course "From Hobbyist to Pro" to guide aspiring photographers in building a profitable business. She used her own journey as a roadmap, providing in-depth content without holding back. This approach allowed her to focus on delivering significant results and foster a community through group coaching 1.

    A signature course allows you to do that where you can really just go in depth and teach what you know and get people big results.

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    Raya's course exemplifies the power of a signature course to transform knowledge into a structured, impactful learning experience 2.

       

    Spotlight Course

    The Spotlight Course focuses on detailed learning in a specific niche, as demonstrated by , an interior designer who created a course on using SketchUp software. Claire identified a gap in the market for teaching this software and validated her idea through a successful pre-sale, earning $36,000. Her course has since evolved into an evergreen model, generating substantial revenue and establishing her as an expert in her field 3.

    You have to push past your fears to achieve the things you want.

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    Claire's journey highlights the importance of listening to your audience and adapting your offerings to meet their needs, ultimately leading to a thriving business 4.

       

    Starter Course

    Starter Courses serve as an introduction to more advanced courses, providing a low-cost entry point for students. created a 30-day journaling course to prepare students for her more comprehensive 90-day memoir course. This approach allowed her to gather feedback and build a foundation for her signature course, demonstrating the utility of starter courses in digital business strategies 5.

    If you can create a smaller version of your signature or more complex course, do it, try it and set it up super low cost and low tech.

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    Louisa's experience underscores the value of starter courses in engaging potential students and validating course ideas before scaling up 6.

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