#155: The New 'FB Messenger Ads' with Rick Mulready

Automated Responses

Automated responses in Facebook Messenger Ads offer businesses a way to engage with customers instantly, even outside of business hours. Rick Mulready explains that these responses can be set up to automatically reply to messages, ensuring that inquiries are acknowledged promptly, regardless of the time they are sent 1. This feature is particularly useful during product launches, allowing businesses to address customer questions and objections in real-time. Amy Porterfield highlights the potential of this tool for high-ticket items, noting its ability to re-engage potential buyers who didn't purchase initially 2.

   

Advanced Bots

Advanced bot implementation within Messenger Ads allows for more sophisticated customer interactions, such as segmenting and funneling strategies. Rick Mulready describes how tools like Manychat can automate conversations, guiding users through a sales funnel based on their responses 3. This setup can be particularly effective for businesses looking to leverage new ad formats to start conversations and automate follow-ups. Amy Porterfield emphasizes the importance of understanding the goal of the ad, whether it's to monitor chats during a launch or to automate interactions for ongoing engagement 4.