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Published Oct 15, 2018

#162: The New Rules of Facebook Marketing

Discover how to conquer Facebook's ever-evolving algorithm with Amy Porterfield, as she delves into mastering ad targeting, engaging with micro moments, and harnessing the power of video content to boost your marketing game.
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  • Video Strategies

    Video content is a powerful tool for boosting engagement on Facebook. highlights the importance of using video in various forms, such as adding videos to Facebook cover photos and utilizing animated graphics to capture attention 1. She suggests tools like Ripple Ripl and Adobe Spark for creating animated images, which can significantly increase views compared to static images 2. also emphasizes the ease of creating short videos using tools like Animoto, encouraging users to experiment with different video formats to enhance their Facebook strategy 3.

    Static images just aren't cutting it, and I am guilty of this, too.

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    Experimenting with these video strategies can lead to more dynamic and engaging content.

       

    Facebook Live

    Facebook Live offers unique opportunities for real-time engagement and content longevity. advises pre-scheduling Facebook Live sessions and promoting them across social channels to maximize reach 4. She notes that Facebook Live videos often gain more views after the live event, suggesting the use of captions and post-event promotion to boost visibility 5. also mentions the importance of planning content to extend the duration of live sessions, as Facebook rewards longer videos with increased visibility 6.

    Facebook is rewarding longer videos.

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    By leveraging these strategies, users can enhance their Facebook Live effectiveness and engagement.

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