#138: How to Plan Your Promotional Calendar Like a Boss

Time Off

Scheduling time off is crucial for maintaining mental health and productivity. Amy Porterfield and Anne Samoilov emphasize the importance of marking time off on your calendar before planning any other activities. Anne suggests identifying naturally occurring breaks, like holidays or seasonal changes, to align with personal downtime 1. Amy highlights the need for white space in your schedule, not just for personal rejuvenation but also to give your audience a breather from constant promotions 2.

Taking time off is important for you and for your team, but also for your list. It doesn't mean you're not mailing them at all. It means you're not asking them to buy.

--- Amy Porterfield

This approach ensures that both you and your team remain refreshed and your audience stays engaged without feeling overwhelmed.

   

Routines

Establishing daily routines can significantly enhance productivity and work-life balance. Anne shares her practice of setting a top five focus list for the week, which includes daily meditation and weekly movement, to maintain clarity and productivity 3. Amy agrees that routines and rituals blend personal and business life, impacting major promotions and launches. They both stress the importance of taking inventory of existing resources and planning routines that support business goals 4.

You have to have a nice mix of rituals and routines that are business and personal.

--- Anne Samoilov

By integrating these practices, entrepreneurs can ensure they are prepared and focused, ready to tackle the challenges of the new year.