Targeting Data Engineers
Douwe emphasizes the importance of targeting technical data engineers who seek control and transparency, rather than catering to a broader audience with limited tools. He discusses the conscious decision to focus messaging on this mid-market segment, avoiding the pitfalls of mismatched user expectations. Additionally, the iterative process of engaging with the community to refine positioning and highlight key features is crucial for clarity in their offerings.In this clip
From this podcast
Open Source Startup Podcast
E81: Open Source DataOps with Meltano
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