Self-Hosting vs. Cloud
The discussion highlights a shift in preferences among mid-market and enterprise companies, with many opting for self-hosting due to increased comfort with managing critical applications and a desire for greater control over data. Security incidents in cloud services have raised awareness about potential risks, leading to a growing trend towards self-hosting solutions. Interestingly, self-hosting generates significantly higher revenue per customer while reducing the provider's responsibilities.In this clip
From this podcast

Open Source Startup Podcast
E164: Taking on Auth0 with Open Source Zitadel
Related Questions
Is self-hosting a common practice?
Is self-hosting a common practice in the contexts of the episodes GitLab's Master Plan and Monetizing Open Source from Open source meets climate science and Self-Hosted Git Discussion?
How do companies use Kubernetes as discussed in the episode 364: Peter Zaitsev on Choosing the Right Open Source Database and the clip Cloud Strategy Insights?