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Published Dec 18, 2019

Make Money Selling Your Own Book - Here’s How

Dean Graziosi delves into the secrets of self-publishing, offering powerful strategies for cost management, effective book marketing, and maximizing revenue through strategic upsells. Learn how to leverage modern platforms like Fiverr and Amazon for editing, design, and distribution, as well as innovative direct response marketing techniques to boost book sales and engage targeted audiences.
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Episode Highlights

  • Online Ads

    Online advertising has revolutionized the way authors can reach potential readers. explains that platforms like Facebook, Instagram, and YouTube allow for targeted ads that can pinpoint specific audiences, such as those interested in niche topics like fly fishing 1. This precision in targeting means authors no longer have to rely on traditional methods like infomercials, which cast a wide net hoping to catch interested viewers.

    The game has changed. The world has changed. This is why we have the opportunity to self-publish.

    Dean emphasizes the importance of choosing one or two platforms to master, suggesting that authors should dive deep into learning how to effectively use these tools to drive book sales 1.

       

    Marketing Funnel

    Building a marketing funnel is crucial for maximizing book sales. Dean introduces the concept of the "marketing wagon wheel," which involves directing potential buyers from various platforms to a central book offer page 2. This strategy includes leveraging social media, email lists, and word of mouth to drive traffic to the book's landing page.

    If you have a following on Instagram, talk about your book. Talk about what you're excited about. Send them to the page.

    By creating multiple pathways to the book offer, authors can increase their reach and potential sales, making the marketing funnel an essential tool in the self-publishing arsenal 2.

       

    Irresistible Offers

    Creating irresistible offers and upsells can significantly boost book sales. Dean shares his strategy of offering valuable upsells, such as a monthly training program, to enhance the reader's experience 3. These upsells are not just additional products but are designed to provide substantial value to the customer, making them more appealing.

    When you do an upsell, it's not just offering some crap. Offer something that serves the person.

    By crafting offers that genuinely benefit the reader, authors can increase their average cart value and ensure a more profitable book-selling venture 3.

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