Exploring Market Potential
Marquett emphasizes the importance of understanding market demand before diving into new sectors. Despite having success in education, there’s a clear acknowledgment of the need to explore other industries to identify the most lucrative opportunities. The conversation highlights the significant financial potential in the ed tech space, particularly regarding retention and compliance, while also addressing the uncertainties of expanding into unfamiliar markets.In this clip
From this podcast
The Pitch
#47 Can This Tiny Gadget Keep Kids in College?
Related Questions
In the episode 20VC: Why Virtually All Companies Hire The Wrong Way, Why EdTech Is The Most Brutal Market & How To Scale Your Sales Team for Engineering Founders with Mike Sliagadze, Founder & CEO @ Top Hat, how does education shape society?
Are there similar interviews with founders of educational businesses?
Should we be looking to offer full enterprises and six-figure sales higher service at a higher price per user, such as dedicated account managers and product request priority, or a lower price per user with just a small degree of extra service, such as double the number of training sessions, as discussed in the episode 20VC: Lessons Learnt From Marc Benioff & Selling To Salesforce For $2.7bn?