Published Apr 11, 2018

#30 Can This Founder Reclaim Cocktail Hour?

Explore April Wachtel's journey with Swig + Swallow as she revolutionizes the cocktail mixer market with a direct-to-consumer approach, overcoming investor skepticism and redefining home craft cocktails through strategic innovation and social media marketing.

Episode Highlights

Topics covered

Popular Clips

Episode Highlights

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Dexa/The Pitch

#30 Can This Founder Reclaim Cocktail Hour?

Topics covered

Popular Clips

Brand Building Strategy

Investment Rejections

Shifting Strategies

Tasting Strategies

Creative Growth Strategies

Craft Cocktail Revolution

Market Adaptation

Beverage Brand Breakthrough

Investor Insights

Episode Highlights

Product Innovation

Founder Challenges

Marketing Approaches

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#30 Can This Founder Reclaim Cocktail Hour?

Topics covered

Popular Clips

Episode Highlights

Product InnovationApril Wachtel, founder of Swig + Swallow, presents her innovative cocktail mixers designed to bring the craft cocktail experience into homes. These mixers, sold half-full, allow users to add their preferred spirit, offering convenience without compromising on quality.

Product Innovation

Founder Challenges

Marketing ApproachesApril Wachtel's strategic pivot to direct-to-consumer marketing on Instagram has revitalized Swig + Swallow's brand, boosting sales and attracting new investors. Her focus on brand building and product diversification aims to establish a strong market presence.

Marketing Approaches

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