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Published Sep 26, 2018

#47 Can This Tiny Gadget Keep Kids in College?

The episode delves into the entrepreneurial journey of Marquett Burton and his startup Fletch, a novel attendance tracking solution designed to curb college dropout rates, amidst discussions on navigating the education sector's complex market and exploring potential shifts to more receptive industries for improved scalability.
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Episode Highlights

  • Sector Challenges

    The education sector faces significant challenges, particularly with long sales cycles and complex policy issues. highlights the difficulties in navigating educational budgets, describing them as a "two-headed, three-headed monster" that complicates the sales process 1. acknowledges these challenges but remains optimistic about his startup's potential to address them. Despite the hurdles, he believes in the value of his product for educational institutions 1.

       

    Market Exploration

    Exploring alternative markets beyond education could offer better returns for 's startup. questions why they haven't pursued other sectors like factories or call centers, which might provide a clearer path to becoming a billion-dollar business 2. Marquett explains that while they have explored various industries, they are still determining the best fit. He emphasizes the importance of understanding demand before fully committing to a new market 2.

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