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Published Sep 25, 2024

#145 immersionED

Chad Wilson, founder of immersionED, revolutionizes history education through video games that enhance critical thinking, while addressing digital concerns with blockchain for narrative control. The episode delves into his innovative strategies for scaling business growth and securing investment in the edtech sector.
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Episode Highlights

  • Scaling

    Chad Wilson addresses the challenge of scaling production for immersionED's historical video games. Initially, creating an episode took one and a half months, but Chad anticipates reducing this to 20 days with a team of six as processes become more efficient 1. raises concerns about the resources needed to produce and sell educational content, noting that the edtech market has changed significantly since the 1990s 2. She suggests that finding ways to streamline production could make the business more viable.

    I think something that I'm concerned about is also around the subject matter. I think it's really cool to be able to visualize history.

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    Chad acknowledges the feedback and emphasizes the importance of making the games engaging and educational.

       

    Investment

    Investment hurdles for immersionED include proving the educational value of the games and overcoming the low average contract value (ACV) per school. expresses concerns about the reliance on partnerships to achieve success, noting that a $1,500 ACV may not justify deploying salespeople to individual schools 3. echoes these concerns, highlighting the difficulty of selling into educational systems and suggesting caution with blockchain technology investments 4.

    The thing that makes me nervous is it's really, this sort of first phase is really dependent on the success of this partnership.

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    Despite these challenges, Chad remains optimistic about the potential for growth and differentiation in the edtech space.

       

    Partnerships

    Partnerships play a crucial role in immersionED's strategy, with the Gilder Lerman Institute being a key partner for market entry. This partnership is expected to provide access to 35,000 schools, with a conservative estimate of 4,000 schools signing up for a free trial 5. raises concerns about the digital future of education and the potential for historical narratives to be altered, suggesting blockchain as a solution to preserve historical integrity 6.

    I'm more on the side of revolutionizing our education system. It was built for the industrial revolution to turn out factory workers.

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    Chad acknowledges these concerns and is exploring ways to ensure the authenticity and reliability of the educational content.

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