The rise of TikTok has reshaped how young people perceive health and wellness, especially in the aftermath of the pandemic. With its rapid-fire content delivery, users are more susceptible to uncritical health messaging, which can exploit their vulnerabilities during a tumultuous time. Additionally, the demonization of processed foods has intensified, fueled by fear-based narratives that often distort research findings, highlighting the irony that such messaging can be detrimental to overall health.
