Marketing Wellness Trends
Jessica discusses the intricate relationship between brands and societal wellness issues, highlighting how marketing campaigns often capitalize on cultural conversations, like body positivity, to drive profit. She emphasizes the cognitive dissonance present when consumers look to brands for solutions to deep-seated problems while neglecting to hold those brands accountable. Ultimately, her aim is to empower readers with skills to navigate these narratives rather than dictate what a better life should look like.In this clip
From this podcast

Rethinking Wellness
How to Think Critically About Influence and Influencers with Jessica Elefante
Related Questions
Why is it important to influence habits in the episode #394: What it Means to Be Human in Our Modern, Digital World with Jessica Elefante and the clip Beauty Culture Unveiled, as well as in the episode How to Think Critically About Influence and Influencers with Jessica Elefante and the clip Analyzing Influences?
Why influence habits in the episode #394: What it Means to Be Human in Our Modern, Digital World with Jessica Elefante and the clip Beauty Culture Unveiled? How to think critically about influence and influencers in the episode How to Think Critically About Influence and Influencers with Jessica Elefante and the clip Analyzing Influences?
How does technology affect parenting in the context of the episodes #394: What it Means to Be Human in Our Modern, Digital World with Jessica Elefante and Navigating Toxic Environments, as well as the episodes Katie Wells: Wellness Mama's Secrets To Non-Toxic Living + Healing From Autoimmune-Inflammation and Parenting in a Digital Age?