Embracing Specificity
Seth emphasizes the importance of embracing specificity and not trying to appeal to everyone. He shares how success can be found in being a tiny drip in a giant bucket, rather than trying to win the lottery of mass popularity.In this clip
From this podcast

Rich Roll
How To GET STARTED, GET UNSTUCK & SHARE Your Best Work | Seth Godin x Rich Roll Podcast
Related Questions
What is "The Long Tail" as discussed in the episode 234: Seth Godin | Shining in the Light of One-Star Reviews and the clip The Fracture of Advertising?
What is "The Long Tail" as discussed in the episode 234: Seth Godin | Shining in the Light of One-Star Reviews and the clip The Fracture of Advertising?